Senior Digital Marketing Manager

Do you have experience scaling digital marketing channels? Are you ambitious and unafraid of a challenge? Join this pet food start-up that is on its way to becoming a household name.

So what’s the job?

As Senior Acquisition Manager you’ll test, learn and scale our Facebook and Google marketing channels, with significant budgets to drive hundreds of thousands of new customers.

You’ll intuitively understand customer problems to generate new ad ideas for direct response, as well as using data to optimise performance, lowering CPA.

KatKin is not afraid to take risks in pursuit of improving performance.

Their Growth team is a small team with a big impact and ambition, so a proactive attitude is a must! You’ll be an optimistic contrarian who’s not afraid to voice opinions and bring new ideas (using both your creative and data brain!) to life. You will report to the Head of Acquisition (ex-Mindful Chef/Amazon).

Tell me more… 👀

This Hands-On Role Includes Ownership Of:

• Lead their core acquisition channels including Facebook and PPC in-house. You’ll use data to improve their accounts, constantly test new things and continue to grow the biggest channels in the business
• Work with KatKin’s in-house creative team to come up with new ad ideas, messaging and formats, finding new and interesting ways to engage cat owners and show them why fresh food in best for their cat
• Work with the tech team on landing pages, bringing your ideas to life, helping potential customers have the best experience possible
• More broadly you’ll have the opportunity to work on conversion rate optimisation, finding things within the site that you believe could be improved. They develop new tech quickly and their in-house developers are incredible
• Research, plan and launch new acquisition channels for testing to drive higher acquisition at lower CPA. Monitor performance and scale the successful channels.
• Managing a significant acquisition budget, you’ll be an important and visible member of the team with direct access to all levels and teams within the business
• Own reporting and forecasting for your channels, working with their data analyst to create automated reports in Looker where possible
• Work with the rest of the growth team and brand team to drive customer messaging, identifying customer segments and new opportunities. You’ll need to bring your creative brain as well as your data brain!
• Work closely with the CX team to identify customer pain points and refine KatKin’s messaging and targeting accordingly
• Influence retention projects to drive higher lifetime value through high quality acquisition

Do I fit the bill? 🕵️

These are the essential requirements:

• Proven success in owning paid social (facebook paid) and PPC hands-on, in a fast-paced environment
• Proactive with a creative and curious mindset – you’re always thinking of ways to drive continuous improvement and optimisations
• Strong verbal and written English skills – you will be controlling the voice of the company
• Proficient in Excel, and very comfortable pulling, manipulating and interpreting data
• Experience using Google Analytics
• Bachelor’s degree

These are the nice-to-haves:

• Experience with conversion rate optimisation
• Experience using marketing platforms

The exciting bits!

• Career defining opportunity in being instrumental to scaling our brand, fast
• Meaningful equity in a fast growing, early-stage business
• No egos and a small close-knit team
• 25 days of holiday every year plus your birthday off
• 4 week WFA (work from anywhere) policy
• 1-2 days WFH every week
• 12-weeks paternity / maternity leave
• Discount on KatKin fresh meals
• Comprehensive AXA health insurance including optical and dental
• Yearly personal development budget
• Company pension
• Free popcorn, all the tea and coffee you can drink, fresh fruit, great banter and a cat (and dog) friendly office

The key details

📍 London, WFH 1-2 days a week

💰 £60,000-£70,000

Why you’ll love working for KatKin

“If you want to join and grow an ambitious, mission-led, high-growth startup that’s making a genuine difference to cat’s (and their people’s) lives, you’ll love working at KatKin.

We’re a small, entrepreneurial, ideas-led team of 45 people, focused on the mission to give all cats the food they truly deserve – 100% Fresh premium meat.

We hire the best, so you’ll work with, learn from and challenge top D2C industry talent to accelerate customer acquisition.

You’ll own our most strategically important digital channels to drive measurable business growth. You’ll get exposure to a broad range of digital and offline marketing, and see the impact the channels (and your work) have on the business.”

Tagged as: B2C, Communications, Digital Media, Flexible Working, Marketing, SME