INITO GROWTH STRATEGIST
Overview of Inito
Inito is redefining at-home healthcare, starting with a breakthrough lab-grade fertility testing monitor. Inito’s mission is to empower people with deeper insights into their bodies, building the future of consumer health, with fertility care only the beginning.
With revenue on track to reach $50 million this year, projected to grow to $80 million next year, and plans to expand into eight new markets over the next 18 months, it’s a really exciting time to join.
Currently six people strong and expected to grow to 15 by year’s end, the current team includes ex. Wolff Olins, Collins and North alumni. Alongside Global Creative Director James Duru (ex. DesignStudio/Further), you’ll help build a game-changing health-tech brand that delivers real results for real people.
Role overview
Inito are looking for a deeply curious, analytical Growth Strategist to be the brains behind their performance creative. You’ll sit at the intersection of data, consumer behaviour, creative and commercial performance – uncovering what’s driving growth, identifying opportunities and turning insights into clear strategies that accelerate the business.
You’ll spend your time digging into performance data, understanding customer behaviour, testing hypotheses and spotting patterns across channels and markets. Crucially, you’ll translate those insights into actionable strategies, briefs and experiments that help the team understand not just what is working, but why – and where they should go next.
This is an opportunity to move beyond traditional marketing strategy and play a genuinely influential role in a fast-growing health tech business. You’ll combine analytical rigour with curiosity and creative thinking, working closely with channel, creative, product and leadership teams to turn insights into growth – and see the direct impact of your thinking on Inito’s trajectory.
This is a permanent role that will be remote initially but will move to 3 days in the office and 2 days remote by year’s end, once the team is built out.
What you’ll do
Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that Inito can adapt and test.
Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.
Platform strategy – Own how the brand approaches Meta/TikTok/etc. rather than being purely a support function to channel managers.
Audience & targeting strategy – Identify who to target, how audiences perform and where to find incremental growth.
Who you are
- 4+ years of experience in creative strategy, coming from a performance-based environment where you were responsible for analysing ad creative performance.
- An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights.
- Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).
- A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails.
- An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
- A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight.
- Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.
Benefits
- 3% employer pension contribution
- Private medical insurance
- £600 annual learning and development budget (for training courses and professional
- memberships)
- Up to one month of paternity leave (post-probation)
- 26 weeks of Ordinary Maternity Leave (OML) (post-probation)
- 26 weeks of Additional Maternity Leave (AML) (post-probation)
- 25 days of annual leave, plus public holidays (8)
- Cycle to Work Scheme
Additional info
Represent is a proudly employee-owned London-based recruitment agency, that has been championing the design industry and nurturing creative talent for over 20 years. We are proud to be working in partnership with Inito to connect and empower creative individuals to produce career-defining work.