Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 300 billion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.
The Business Development Representative’s goal is to fill the Sales team’s pipeline with qualified opportunities. The BDR role is instrumental in the success and growth of the business in our extension markets (Nordics and Benelux) and gives individuals ample opportunity to use your personality & creative/strategic thinking abilities to directly influence conversations with our prospects. The BDR role is designed to provide individuals with hands-on experience in a fast-paced start-up environment where things are constantly changing and evolving. Success in this role will lead to internal opportunities in Sales, Client Experience, Marketing, Partnerships, Strategic Accounts, etc. within 9-12 months.
Responsibilities of the Business Development Representative:
Develop new relationships through phone, email, and social media communications in order to establish meetings with senior level decision makers in companies that could benefit from what we have to offer
Assess the prospect’s needs, identify and build upon pain points, explain Movable Ink solutions, and qualify/disqualify prospects on introduction/discovery calls and meetings to then hand off for your Account Executive to begin their sales process
Work with your Account Executive to build and maintain a healthy sales pipeline
Take & log organized notes, build out presentation decks, gather contact information & nurture contacts post-opportunity
Research accounts and prospects thoroughly, identifying pain points, company-wide initiatives, and director-level objectives in order to formulate an outreach and execution strategy with your Account Executive
Build mock-ups for prospects that illustrate how Movable Ink can provide additional value beyond what they’re currently doing
Utilize our sales database and prospecting tools to manage your pipeline and maintain accurate information about suspects, prospects, and their companies
Basic Qualifications:
Fluent in Swedish or Dutch
Self-motivation and the ability to work successfully in a fast-paced, highly strategic sales environment
Bachelor’s degree or equivalent experience
Proven ability to effectively communicate with stakeholders or varying levels at enterprise brands
Experience with prioritization and organization in a professional environment
Proven ability to deal with ambiguity and collaborate effectively with colleagues, management, and other departments
Preferred Qualifications:
1+ years of experience in a marketing or sales development role
Previous experience prospecting for an Enterprise SaaS company
Familiarity with Salesforce.com, marketing automation platforms, and prospecting tools like Marketo, LinkedIn Sales Navigator, and ZoomInfo
Proven track record of achieving measurable, monthly lead development goals with a senior level audience
Familiarity with the email or digital marketing space
An understanding of what it takes to effectively manage and execute inbound and outbound prospecting strategies