DIGITAL DESIGNER
Full-time, Clerkenwell, London
KatKin’s opportunity
Did you know that some cat food contains as little as 4% meat? Cats are carnivores – they need meat to thrive – but cat food companies use powdered animal derivatives because it’s cheaper and easier, and they top it up with grains and fillers that cats find hard to digest. It’s all about shelf life and profit; not what cats really need.
We do things differently at KatKin. We’re changing the cat food industry, with our 100% Fresh-cooked premium meat recipes, delivered to doorsteps everywhere. Each recipe is designed by our in-house vets and nutritionists, to be the very best (and tastiest) nutrition for cats.
And the results show: 93% of cat parents see a health transformation in their cats when they join us. It means we’re saving cat lives, and putting pressure on the rest of our industry to be better – to make cat food that’s good for cats. Ready to help us?
Why you’ll love working with us
The energy here will blow you away, from day one. We’re an ambitious, passionate, rapidly-growing start-up, and we never back down on our mission to make cats healthier and happier. We’re proud of what we do, proud of our exceptional products, and you’ll be a central part of that.
It’s an exciting time to join us too. Our customer base is growing every day, and so are our team and our product range – moving into not just cat food but wider cat health products. Surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of cat lovers, you’ll know that KatKin is a mere whisker away from becoming a household name, making a difference for cats and cat people everywhere.
The Role
Millions of cat parents engage with KatKin every month, and as KatKin’s Digital Designer, you’ll work alongside our Senior Digital Designer in bringing our hardcore cat parent’s digital journey to life. You’ll have the opportunity to improve our creative and storytelling to leave a remarkable impression of the brand, drive tens of thousands of new customers to try our fresh cat food, and retain even more.
You will own and create the assets that help nurture our relationship with trialists, ensure our brand shines through at every touch point, and dabble in organic content creation. You will relish in the creativity and challenges needed to continually produce engaging and best-in-class assets to scale our online sales and audiences fast and effectively.
Key ownership areas:
- Bringing fresh ideas and experimenting to create mouth-watering digital content
- Be on the cutting edge of digital design trends
- Work closely with our Head of Acquisition and team to objectively analyse the performance of paid touch points to develop and share insights that drive big improvements in lead engagement and trialist acquisition
- Stay ahead of new paid social channels and digital acquisition growth ideas and trends
- Ensuring a consistent customer experience from paid ad to delivered box
- Work closely with our CRM Manager to take our email campaigns to new heights
Who we are looking for:
- 4+ years in a designers role, whether agency and/ or client-side, with your key ownership area being digital design.
- A strong understanding of design principles and a passion for improving your craft.
- Visual storyteller who understands the importance of emotion in creating engaging creative to drive results.
- Wunderkind with Figma, and/ or Adobe XD/Sketch, with a knowledge of web design standard methodologies.
- A good working knowledge of all Adobe CC programmes (Illustrator, Photoshop, Indesign, Premiere Pro, AfterEffects).
- Mission-driven, high energy and a natural sense of curiosity and urgency for results
- Proven track record and portfolio of best-in-class creative, digital campaigns and landing pages that drove conversions
Nice to haves:
- Strong analytical capabilities to complement creativity and first-hand trialist acquisition insights
- Experience in designing + tracking engaging landing pages to convert leads to trialists
- Natural conversation starter and extrovert who enjoys engaging with people to brainstorm new creative campaigns
- Experience in print is a bonus.
- You have a cat, or two or three! And you are passionate about doing the right thing for them.
What we offer:
- Career defining opportunity in being instrumental to scaling our brand, fast
- No egos and a small close-knit team
- 25 days of holiday every year plus your birthday off
- 4 week WFA (work from anywhere) policy
- Up to 2 days WFH every week
- 12-weeks paternity / maternity leave
- Discount on KatKin fresh food and pantry products for your cat
- Comprehensive AXA health insurance including optical and dental
- Yearly personal development budget
- Company pension
- All the popcorn, fresh fruit, soft drinks, tea and coffee you can eat and drink; great banter and a cat (and dog) friendly office
To Apply:
Send your CV, portfolio and very brief sentences on the below questions to nikki@katkin.com:
1. Tell us about a time you hustled in order to get something done
2. What are your blind spots as told by the person who knows you best
3. Tell us anything about the pet food space you find interesting
4. Which DTC brand has delighted you the most and what did they do
5. Which piece of work are you most proud of and why?
6. Tell us your favourite thing about your cat(s)? (Bonus if plural!)